Social Media

Google Plus is among one of the most ignored social media platforms despite being among the best in terms of the value it gives its users. This may probably be due to the fact that most social media users have settled in the old social media platforms they are familiar with i.e. (Facebook and Twitter) and feel too lazy to start a new account on a new platform case and point Google Plus and build a following from scratch again. This however doesn’t need to be the case and even businesses that ignore this platform with the excuse that their audience is on the other popular platforms have been missing out on the “goodies” that Google Plus has to offer. Here are a few basic features that are on G+ a)          Ability to post photos & status updates. b)         Group different types of relationships. c)         Multi-person instant messaging (text & video chat) called hangouts. (Also available as a smartphone app) d)         Events, location tagging and ability

Many businesses in recent times have acknowledged the power in Social media and taken steps to ensure they are part of this new marketing phenomenon. However, most of them have realized the hard way that it is not just a matter of joining and promoting your business, but it is an art that requires a lot of learning and patience. Here are some of the most common mistakes most businesses have made that you should completely avoid like the plague.     Spamming Posting a large amount of content and updating every minute is a good strategy, if you plan to annoy and lose all your followers that is! Try to have a posting schedule and post relevant content to avoid this.   Having no strategy. If you have no destination in mind, any road will take you there. This is not just a cute saying, but it applies in many aspects of life including social media. Random posting of content on social media does not get your business anywhere. Some of the strategies you may want to start