Social Media

Many businesses in recent times have acknowledged the power in Social media and taken steps to ensure they are part of this new marketing phenomenon. However, most of them have realized the hard way that it is not just a matter of joining and promoting your business, but it is an art that requires a lot of learning and patience. Here are some of the most common mistakes most businesses have made that you should completely avoid like the plague.     Spamming Posting a large amount of content and updating every minute is a good strategy, if you plan to annoy and lose all your followers that is! Try to have a posting schedule and post relevant content to avoid this.   Having no strategy. If you have no destination in mind, any road will take you there. This is not just a cute saying, but it applies in many aspects of life including social media. Random posting of content on social media does not get your business anywhere. Some of the strategies you may...

Many businesses have little or no marketing budget at all and some of them take this as an excuse not to market at all. This is a dangerous gamble as no customers will come to buy what they don’t even know exists!!! No matter how good your product or service is, whether you’re an individual or corporate, you will always need to market your product and service. Social media is one of the easiest ways to market yourself without spending anything at all. All you need is to spend a little time and be consistent and your business will grow. To market your products online, you may need a laptop, computer or a smartphone, and if you’re reading this… I’m sure you have one of those with you. Even with just a smartphone, there’s a lot of ways to market yourself on Facebook, twitter, Instagram, Pinterest, YouTube etc. With your smartphone you can download the Facebook or twitter app and start posting and building a following at no cost at all. You could also download the free Instag...

Hello again, it’s that time of the week yet again that we get to interact and exchange ideas on this vast topic of social media and business. If you are a frequent reader, you may already be far ahead and on your way to earning from your blog or website if you haven’t started yet. For businesses applying the concepts in my articles, you have surely reaped the benefits. If you haven’t been reading, just check out my previous articles and you’ll be amazed at the wealth of knowledge you’ll come across. It will change your entire perspective of social media… I promise. ;) Today, we’ll get into specifics and give examples of ways you can use social media in your business. So grab a pen and paper and get ready to learn. These days, it’s no longer unusual to get an email from any business with a link to “CONNECT WITH US ON FACEBOOK” or “FOLLOW US ON TWITTER” or LinkedIn… just about any social media platform, but this is just the tip of the iceberg of the possibilities on social...

Marketing is an important aspect for any business that wants to be successful. To be able to market successfully, we must first be able to define marketing and understand what it entails. Marketing is the business of  promoting  and selling products and services including  market research  and  advertising.  From the definition, we can see that marketing involves publicizing your product or service and letting people know how good it is and why they should buy it. Now that we know what marketing is, we can now see how to do it best and grow our business online. Marketing, especially on social media is really competitive as many businesses are now moving to online platforms and any slight reluctance and you might never be able to catch up to your competitors again. This is why many businesses dedicate a whole marketing department to this important job and even hire social media managers and other social media experts to join the market...

Blogging... this once seemingly negligible aspect of social media is today a major source of many individuals’ income, their bread and butter. It has even made some businesses  millions of dollars  in the last five years.  This success attributed to blogging has made thousands delve into this venture in an effort to get “ easy money ” or as the Americans say ( looking to make a quick buck ) only to be disappointed at the poor results they get and they end up thinking that their predecessors, those among the first to blog and make money out of it were the lucky ones who made all the free money and that there’s nothing left to gain anymore.  Well, this article is for those people... those in their final breaths trying to save their blogs and make even a cent out of it. They say a drowning man will clutch at a straw but today I’ll give you something even better. I offer you my hand and as you take it... know that your blog will never be the same again as it will be...