SOCIAL MEDIA MARKETING MISTAKES THAT ALL BUSINESSES SHOULD AVOID

Many businesses in recent times have acknowledged the power in Social media and taken steps to ensure they are part of this new marketing phenomenon. However, most of them have realized the hard way that it is not just a matter of joining and promoting your business, but it is an art that requires a lot of learning and patience. Here are some of the most common mistakes most businesses have made that you should completely avoid like the plague.

•    Spamming

Posting a large amount of content and updating every minute is a good strategy, if you plan to annoy and lose all your followers that is! Try to have a posting schedule and post relevant content to avoid this.

•  Having no strategy.

If you have no destination in mind, any road will take you there. This is not just a cute saying, but it applies in many aspects of life including social media. Random posting of content on social media does not get your business anywhere. Some of the strategies you may want to start with include conceptualizing measurable goals, developing policies for social media for your company, having a social media schedule and having a distinct social media presence or “voice”.

•   Talking too much about your brand alone.

While you are there to promote and market your business it is also necessary not to forget the social aspect of social media. Let your audience know that you are ready and willing to communicate with them and they will participate in your activities and maybe even offer their ideas that may improve your business further. You may also share other people’s content if you feel it may be relevant to your audience.

•  Not proof reading your work.

This should actually be among the top things you do before making any post at all. People notice the lack of punctuation, awful grammar and misspelled words. Once they do, normally they stop reading and move on. These things that may seem petty actually affect your credibility.

•   Using irrelevant hashtags.

Using hashtags really helps make your business more visible. However, using irrelevant hashtags just because they are the ones that people search for the most irritates social media users. This is because they search for content they want and instead find yours which is irrelevant to their search and this may give your business a bad public image. Stick to a certain number of hashtags and make sure they are relevant to your content.

•  Creating accounts on too many platforms at once.

Some businesses create social media accounts on more than five platforms at once despite not having enough content to engage them nor the man power and time to dedicate to them. This usually overwhelms the business and sometimes they drop all accounts altogether. It is crucial to start with what you can manage and after the success of that, you can move on-wards and expand.

These are just some of the common mistakes that many businesses have made that has led to failure in the marketing of their business on social media. Feel free to comment and add others you know of or may have made yourself. Until next time… enjoy the rest of your day.