SOCIAL MEDIA MARKETING

Marketing is an important aspect for any business that wants to be successful. To be able to market successfully, we must first be able to define marketing and understand what it entails.
Marketing is the business of promoting and selling products and services including market research and advertising. From the definition, we can see that marketing involves publicizing your product or service and letting people know how good it is and why they should buy it. Now that we know what marketing is, we can now see how to do it best and grow our business online.

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Marketing, especially on social media is really competitive as many businesses are now moving to online platforms and any slight reluctance and you might never be able to catch up to your competitors again. This is why many businesses dedicate a whole marketing department to this important job and even hire social media managers and other social media experts to join the marketing team and ensure the success of the business.
Marketing through social media can elevate your audience and customer base, but getting started without any prior experience can be really challenging. Here are a few tips on how to market your business on social media.

1. LISTEN

Listening to your audience allows you to create content that they are interested in and adds value to them.

2. FOCUS

It is better to specialize than to be scattered doing everything. A more focused social media strategy is more likely to succeed. Also focusing on a specific niche of customers increases the chances of success.

3. QUALITY

Deliver quality content, services and products to your consumers and they will market your business through word of mouth and refer other customers to you. Also focus on keeping your loyal customers happy. It is better to have a to have hundred customers that share and talk about your content than a thousand that disappear after connecting with you.

4. PATIENCE

Success in anything doesn’t usually happen overnight, so it is necessary to make a long-term commitment and work continuously to achieve good results.

5. COMPOUNDING

If you publish great content and work to build your online audience, they’ll share it with their audiences. This also helps search engines find you with your content shared by many people.

6. INFLUENCE

Spend time finding the influencers in your market. You may do this by re-blogging their posts, liking and following them which helps build relationships on social media. If you do this, they may also share your content with their audiences and help your business grow.

7. VALUE

You must add value to the conversation, if you spend all your time on social media just marketing your business, you will lose your audience. Don’t focus on converting others to be customers of your business, focus on developing content and sparking conversations that matter. This helps build a relationship between you and your audience.

8. ACKNOWLEDGE

You wouldn't ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is important and it gives you a good public image so don’t ignore anyone.

9. ACCESSIBILITY

Don’t just publish your content then disappear, be online to respond to comments and questions from your audience. Post regularly and also participate in conversations

10. RECIPROCATE

Don’t expect others to share your content if you don’t do the same for them. Spend a portion of your time on social media liking and sharing other people’s content.
With these 10 tips at your disposal, you’re well on your way to becoming a social media marketing guru.

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