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SOCIAL MEDIA MARKETING MISTAKES THAT ALL BUSINESSES SHOULD AVOID

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Many businesses in recent times have acknowledged the power in Social media and taken steps to ensure they are part of this new marketing phenomenon. However, most of them have realized the hard way that it is not just a matter of joining and promoting your business, but it is an art that requires a lot of learning and patience. Here are some of the most common mistakes most businesses have made that you should completely avoid like the plague.     Spamming Posting a large amount of content and updating every minute is a good strategy, if you plan to annoy and lose all your followers that is! Try to have a posting schedule and post relevant content to avoid this.   Having no strategy. If you have no destination in mind, any road will take you there. This is not just a cute saying, but it applies in many aspects of life including social media. Random posting of content on social media does not get your business anywhere. Some of the strategies you may want to start
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WHAT ARE SOCIAL MEDIA ZONES AND WHY SHOULD YOU CARE?

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Social media zones… what comes to people’s minds at the mention of this word may not be exactly what it is, and I’m no exception. I for one thought it was a place where free internet connectivity is provided for the sole purpose of accessing social media, but after learning about it… I look back at this thought and see how silly I really was. So go ahead, take a minute and let your thoughts go wild as you try and make a guess what social media zones are then read ahead and find out, I promise you won’t forget… the silly thoughts you have about it won’t let you. Social media zones include -: 1.        SOCIAL COMMUNITY 2.        SOCIAL PUBLISHING 3.        SOCIAL ENTERTAINMENT 4.        SOCIAL COMMERCE You could think of these zones as the different ways in which you use social media and if you really think about it… you have most probably used at least two out of the four social media zones. Each of these zones has its own unique uses and social media applications a
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HOW TO MARKET YOUR BUSINESS WITH NO MONEY

Many businesses have little or no marketing budget at all and some of them take this as an excuse not to market at all. This is a dangerous gamble as no customers will come to buy what they don’t even know exists!!! No matter how good your product or service is, whether you’re an individual or corporate, you will always need to market your product and service. Social media is one of the easiest ways to market yourself without spending anything at all. All you need is to spend a little time and be consistent and your business will grow. To market your products online, you may need a laptop, computer or a smartphone, and if you’re reading this… I’m sure you have one of those with you. Even with just a smartphone, there’s a lot of ways to market yourself on Facebook, twitter, Instagram, Pinterest, YouTube etc. With your smartphone you can download the Facebook or twitter app and start posting and building a following at no cost at all. You could also download the free Instag
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