Social Media

Many businesses in recent times have acknowledged the power in Social media and taken steps to ensure they are part of this new marketing phenomenon. However, most of them have realized the hard way that it is not just a matter of joining and promoting your business, but it is an art that requires a lot of learning and patience. Here are some of the most common mistakes most businesses have made that you should completely avoid like the plague.     Spamming Posting a large amount of content and updating every minute is a good strategy, if you plan to annoy and lose all your followers that is! Try to have a posting schedule and post relevant content to avoid this.   Having no strategy. If you have no destination in mind, any road will take you there. This is not just a cute saying, but it applies in many aspects of life including social media. Random posting of content on social media does not get your business anywhere. Some of the strategies you may want to start

Many businesses have little or no marketing budget at all and some of them take this as an excuse not to market at all. This is a dangerous gamble as no customers will come to buy what they don’t even know exists!!! No matter how good your product or service is, whether you’re an individual or corporate, you will always need to market your product and service. Social media is one of the easiest ways to market yourself without spending anything at all. All you need is to spend a little time and be consistent and your business will grow. To market your products online, you may need a laptop, computer or a smartphone, and if you’re reading this… I’m sure you have one of those with you. Even with just a smartphone, there’s a lot of ways to market yourself on Facebook, twitter, Instagram, Pinterest, YouTube etc. With your smartphone you can download the Facebook or twitter app and start posting and building a following at no cost at all. You could also download the free Instag

Social media is here and isn’t going away any time soon. In fact, more social media platforms are coming up every other day and may soon replace traditional methods of advertising and marketing like print media which is already dying out slowly. Since social media can be quite a confusing space with hundreds (soon to be thousands) of platforms to choose from, we’ll take a look at how to choose the best platform for your business. Two important tips to consider before anything else-:                 You should be in a platform that your audience/audiences are on. This is especially important as it will enable you to get the value that you want and give your audiences the value that they want and need.       2.      Highlight your strengths. Be in social media platforms that work for you. Just because someone was successful in a certain platform doesn’t mean you should use it as well. i.e. If you’re not comfortable in front of a camera, YouTube may not be the best wa

Hello there and welcome to my social media blog. Today’s story had me as skeptical as you are so I decided to do a bit of research and I’ll tell you what I found out. Even if you don’t know what WordPress is, and don’t use it to publish your content on the internet, you have probably visited a site that uses this service to publish its content. Probably even in the last twenty-four hours! Matt Mullenweg is the CEO of WordPress which is an open source online content management system that powers an impressive 25% of all websites today! He is also the CEO of  Automattic,  the company that provides  WordPress  users with a variety of services and products that help make their blogs look and work better. His four-hundred-person team works mostly from home in  forty-three countries  and relies mostly on an internal blogging platform for  communication and collaboration  to avoid the use of email. In his company, writing is one of the most important skills he looks for in his empl

Hello again, it’s that time of the week yet again that we get to interact and exchange ideas on this vast topic of social media and business. If you are a frequent reader, you may already be far ahead and on your way to earning from your blog or website if you haven’t started yet. For businesses applying the concepts in my articles, you have surely reaped the benefits. If you haven’t been reading, just check out my previous articles and you’ll be amazed at the wealth of knowledge you’ll come across. It will change your entire perspective of social media… I promise. ;) Today, we’ll get into specifics and give examples of ways you can use social media in your business. So grab a pen and paper and get ready to learn. These days, it’s no longer unusual to get an email from any business with a link to “CONNECT WITH US ON FACEBOOK” or “FOLLOW US ON TWITTER” or LinkedIn… just about any social media platform, but this is just the tip of the iceberg of the possibilities on social

Marketing is an important aspect for any business that wants to be successful. To be able to market successfully, we must first be able to define marketing and understand what it entails. Marketing is the business of  promoting  and selling products and services including  market research  and  advertising.  From the definition, we can see that marketing involves publicizing your product or service and letting people know how good it is and why they should buy it. Now that we know what marketing is, we can now see how to do it best and grow our business online. Marketing, especially on social media is really competitive as many businesses are now moving to online platforms and any slight reluctance and you might never be able to catch up to your competitors again. This is why many businesses dedicate a whole marketing department to this important job and even hire social media managers and other social media experts to join the marketing team and ensure the success of