Social Media

Many businesses have little or no marketing budget at all and some of them take this as an excuse not to market at all. This is a dangerous gamble as no customers will come to buy what they don’t even know exists!!! No matter how good your product or service is, whether you’re an individual or corporate, you will always need to market your product and service. Social media is one of the easiest ways to market yourself without spending anything at all. All you need is to spend a little time and be consistent and your business will grow. To market your products online, you may need a laptop, computer or a smartphone, and if you’re reading this… I’m sure you have one of those with you. Even with just a smartphone, there’s a lot of ways to market yourself on Facebook, twitter, Instagram, Pinterest, YouTube etc. With your smartphone you can download the Facebook or twitter app and start posting and building a following at no cost at all. You could also download the free Instag

Social media is here and isn’t going away any time soon. In fact, more social media platforms are coming up every other day and may soon replace traditional methods of advertising and marketing like print media which is already dying out slowly. Since social media can be quite a confusing space with hundreds (soon to be thousands) of platforms to choose from, we’ll take a look at how to choose the best platform for your business. Two important tips to consider before anything else-:                 You should be in a platform that your audience/audiences are on. This is especially important as it will enable you to get the value that you want and give your audiences the value that they want and need.       2.      Highlight your strengths. Be in social media platforms that work for you. Just because someone was successful in a certain platform doesn’t mean you should use it as well. i.e. If you’re not comfortable in front of a camera, YouTube may not be the best wa

Hello there and welcome to my social media blog. Today’s story had me as skeptical as you are so I decided to do a bit of research and I’ll tell you what I found out. Even if you don’t know what WordPress is, and don’t use it to publish your content on the internet, you have probably visited a site that uses this service to publish its content. Probably even in the last twenty-four hours! Matt Mullenweg is the CEO of WordPress which is an open source online content management system that powers an impressive 25% of all websites today! He is also the CEO of  Automattic,  the company that provides  WordPress  users with a variety of services and products that help make their blogs look and work better. His four-hundred-person team works mostly from home in  forty-three countries  and relies mostly on an internal blogging platform for  communication and collaboration  to avoid the use of email. In his company, writing is one of the most important skills he looks for in his empl

Hello again, it’s that time of the week yet again that we get to interact and exchange ideas on this vast topic of social media and business. If you are a frequent reader, you may already be far ahead and on your way to earning from your blog or website if you haven’t started yet. For businesses applying the concepts in my articles, you have surely reaped the benefits. If you haven’t been reading, just check out my previous articles and you’ll be amazed at the wealth of knowledge you’ll come across. It will change your entire perspective of social media… I promise. ;) Today, we’ll get into specifics and give examples of ways you can use social media in your business. So grab a pen and paper and get ready to learn. These days, it’s no longer unusual to get an email from any business with a link to “CONNECT WITH US ON FACEBOOK” or “FOLLOW US ON TWITTER” or LinkedIn… just about any social media platform, but this is just the tip of the iceberg of the possibilities on social

Marketing is an important aspect for any business that wants to be successful. To be able to market successfully, we must first be able to define marketing and understand what it entails. Marketing is the business of  promoting  and selling products and services including  market research  and  advertising.  From the definition, we can see that marketing involves publicizing your product or service and letting people know how good it is and why they should buy it. Now that we know what marketing is, we can now see how to do it best and grow our business online. Marketing, especially on social media is really competitive as many businesses are now moving to online platforms and any slight reluctance and you might never be able to catch up to your competitors again. This is why many businesses dedicate a whole marketing department to this important job and even hire social media managers and other social media experts to join the marketing team and ensure the success of

Blogging... this once seemingly negligible aspect of social media is today a major source of many individuals’ income, their bread and butter. It has even made some businesses  millions of dollars  in the last five years.  This success attributed to blogging has made thousands delve into this venture in an effort to get “ easy money ” or as the Americans say ( looking to make a quick buck ) only to be disappointed at the poor results they get and they end up thinking that their predecessors, those among the first to blog and make money out of it were the lucky ones who made all the free money and that there’s nothing left to gain anymore.  Well, this article is for those people... those in their final breaths trying to save their blogs and make even a cent out of it. They say a drowning man will clutch at a straw but today I’ll give you something even better. I offer you my hand and as you take it... know that your blog will never be the same again as it will be your main source o

Social media zones… what comes to people’s minds at the mention of this word may not be exactly what it is, and I’m no exception. I for one thought it was a place where free internet connectivity is provided for the sole purpose of accessing social media, but after learning about it… I look back at this thought and see how silly I really was. So go ahead, take a minute and let your thoughts go wild as you try and make a guess what social media zones are then read ahead and find out, I promise you won’t forget… the silly thoughts you have about it won’t let you. Social media zones include -: 1.        SOCIAL COMMUNITY 2.        SOCIAL PUBLISHING 3.        SOCIAL ENTERTAINMENT 4.        SOCIAL COMMERCE You could think of these zones as the different ways in which you use social media and if you really think about it… you have most probably used at least two out of the four social media zones. Each of these zones has its own unique uses and social media applications a

Twitter, Facebook, Pinterest, Instagram, LinkedIn… just some of the big names that pop into our heads at the mention of the word social media. We all know examples of social media sites and applications but few can actually describe what social media is. Some even have a misconception about it being a place where people with nothing important to do spend their time chatting away. Today, we clear the air about this and find out what social media actually is and how we can use it to our benefit in the corporate world. According to google, these are  websites and applications that enable users to create and share content or to participate in social networking. In a world where technology is regarded as a basic need and millions of people are online on one social media platform or another, businesses should be dominating the social media sphere, but this seemingly simplistic task has proven challenging to many and only a few have been able to capitalize on it’s use.  From marketing